Join the Dry January Challenge and discover the science-backed transformation that happens when you give your brain a break from alcohol.
We're changing the outdated views that sobriety is dull and boring and bringing it into the mainstream where it belongs 🎸
Join the 46% of Americans Who Don’t Drink.
20+ Science-Backed Guides + Real-Time Progress Tracking + Supportive Community
Not “survival tips.”
Not “just stay strong.”
Not “white-knuckle your way through it.”
This is a full identity + mindset + nervous system reset for the new year.
This is not:
• Another “stay strong!” pep talk
• Another “one day at a time” slogan
• Another Pinterest list of coping strategies you’ll forget mid-party
This is a complete system rooted in:
🧠 Neuroscience
💬 Psychology
✨ Real-world, lived experience
It’s designed for the 46% of Americans who don’t drink —
and are tired of feeling like the weird ones.
It’s built for people who are ready to:
• Own their sober identity with confidence
• Stop apologizing for their choices
• Enjoy social events instead of avoiding them
It’s for people who want to rock the New Year and start the year off strong.
❌ Generic advice
“Just stay strong.”
(Helpful? Not really.)
❌ Willpower-only strategies
Which work… until they don’t.
❌ One-size-fits-all tips
That assume everyone’s lifestyle is the same.
❌ Shame-based messaging
That makes you feel like you’re failing when you’re actually trying your hardest.
❌ PDFs you read once and forget
No integration. No follow-through. No change.
✅ Science-Backed Frameworks
This is brain rewiring, not willpower.
It’s sustainable, calm, and supportive — not exhausting.
✅ Identity Transformation (not behavior control)
We shift from: “I’m trying not to drink” to “I don’t drink.”
This is where lasting peace comes from.
✅ Real-Time Tracking Technology
Your custom progress & trigger tracking app helps you understand your brain, not just “the general idea.”
Data → Patterns → Peace.
✅ Community That Gets You
A private group of sober & sober-curious humans
who actually understand your experience — no explanation needed.
This is the difference between surviving and thriving in Dry January.
(Start Here. This is your foundation.)
($97 Value | 130+ pages)
The signature framework that shifts you from:
“trying not to drink” → “I don’t drink (and I love that about myself).”
Inside, you'll learn:
• The Identity Shift Method (why identity > willpower)
• How to stay confident at ANY event
• How to stop caring what other people think
($67 Value | 50+ pages)
Your daily self-coaching and progress accelerator.
Includes:
• Daily reflection + grounding prompts
• Trigger + emotion pattern tracker
• Progress milestones + celebration system
• “Win Bank” for confidence stacking
($135 Value | 5 Guides in Plain English)
Science that actually makes sense — and changes behavior.
Includes:
• Why your brain actually likes sobriety
• The real cause of 3am anxiety
• Why cravings peak around 4pm
• The 66-day identity shift timeline
• Why mocktails help regulate the nervous system
NO heavy jargon.
YES “Omg, I finally understand why my brain does this” clarity.
($185 Value | 3 Clinical-Level Tools)
Trigger Map — Identify danger zones before they happen
Daily Tracker — Real-time emotion + craving tracking
Emergency Plan — 8-step craving interruption protocol
(This is what therapists charge $200/session to build.)
($40 Value)
• 50 Sober Social Scripts
• 50 Confidence Affirmations
• The 5-Minute Craving Crusher
• Quick Reference Sassy Comeback Card
($194 Value)
🖥️ Browser-Based Tracker (Available Now)
• Track triggers + emotions
• See patterns clearly
• Works on any device
📱 Mobile App Upgrade (Jan 2025) — FREE for Founding Members
(Everyone else will pay $97.)
($74 Value)
• Private Members-Only Group
• Daily encouragement + accountability
• People who actually get it
Plus: First Month of SASS Membership FREE
• Live Mocktail Hours
• Weekly recipes
• Daily inspiration
• Monthly confidence challenges
You save $900 (90% OFF).
📅 Price increases to $67 after Dec. 24
🎯 $297 once spots are filled
👉 GET INSTANT ACCESS — $47
or 2 monthly payments of $27
Start with the How to Rock to Rock Your Sober Life E-Book.
You’ll learn:
→ Why “I don’t drink” is 10x more powerful than “I’m trying to quit”
→ The 46% Truth that proves sober is mainstream, not fringe
→ How to shift from willpower to identity-based confidence
Because when your identity shifts, your behavior follows automatically.
No forcing. No white-knuckling.
Use the Trigger Tracker System to understand your brain.
You’ll discover:
→ Your personal trigger patterns (people, times, emotions, environments)
→ Why cravings spike at 4pm and 3am (cortisol + habit loops)
→ What coping strategies work best for your nervous system
This is not guesswork. This is data-driven transformation.
Use the Progress Tracking App during the season.
Each day, you’ll:
→ Log mood + triggers
→ Observe patterns
→ See what’s working
→ Adjust your approach with clarity
By New Year’s Eve, you’ll know exactly what supports your sober strength.
Join the private members-only Facebook group.
When you need support:
→ Ask a question — someone always responds
→ Share wins — we celebrate loudly here
→ Ask for guidance — no judgment, just real help
→ Connect with people who get it
This is not content. This is support.
By Feb 1st, you will have:
✅ Navigated 30 days alcohol free
✅ Shifted from “trying not to drink” → “I don’t drink.”
✅ Learned exactly what your brain needs to feel safe + strong
✅ Built momentum rolling into 2026 — instead of burnout
You will own the new year.
If you’re ready to show up for yourself…
this won’t just change your holidays.
It will change your life.
✅ You’re sober or sober-curious and already dreading the holidays
✅ You’re tired of “stay strong” and “one day at a time” messages
✅ You want science-backed strategies, not just hope and willpower
✅ You want to own your sobriety — not hide or apologize for it
✅ You want to enjoy holiday events — not simply make it through them
✅ You’re part of the 46% who don’t drink and want to feel normal (not like the odd one out)
✅ You want a complete system, not random tips that fall apart mid-party
❌ You’re looking for a quick fix, magic hack, or instant results
❌ You’re not willing to do the identity work (this is where the change happens)
❌ You want someone else to do the work for you
❌ You’re not ready to track your triggers, patterns, and emotional cycles
❌ You prefer to wing it and hope for the best
→ White-knuckle your way through every day
→ Rehearse explanations for why you're not drinking
→ Feel awkward, isolated, and “different”
→ Start 2025 exhausted and discouraged
You already know how this feels.
→ Walk into every event with confidence
→ Own your choice without apology
→ Feel empowered, grounded, and in control
→ Start 2026 with momentum, pride, and peace
This is the version of you that’s waiting.
or 2 monthly payments of $27